5 Best Places To Display Your Products In Retail Stores

Proper merchandising of the products in a retail store plays a central role in capturing the attention of the buyers and increasing their demand. Location deployment can make a whole lot of difference and encourage shoppers to make their purchases. Here are five of the best places to display your products: Aisle ends, by the checkout counter, by the end of aisles, on middle shelves, and at feature tables. Using these good locations will enable you to develop an interesting environment to shop as well as ensure that your store remains attractive and inviting to customers.

Store Entrance

Customers first come across the outside of your store, and this is the initial area they encounter when entering your store. It is a perfect place for offering new products, products that arrived recently, clothes for a particular season, or clothes that are for a special promotion. This is known as the decompression zone, where the customers are able to ease themselves out of the outside environment and get a feel on what the store holds.

Tips:

• Eye-Catching Displays: Pay particular attention to the choice of colors, striking nameplates, and attractive disposition of the items displayed.
• Themed Displays: It is important to coordinate the images with the season, holiday or event going on to make the entrance display pertinent.
• Keep It Updated: It is also advisable to frequently update the products as well as the theme in order to retain frequent consumers.

Near the Checkout Counter

Displaying products near the checkout counter is often considered one of the best strategies for retail stores. This prime location, also known as the point of purchase, capitalizes on the high traffic and visibility as customers wait to complete their transactions. Impulse buying is significantly higher in this area, making it an ideal spot for smaller, lower-cost items that customers might decide to add to their purchases on a whim. Additionally, products placed near the checkout counter benefit from increased exposure, as every customer must pass through this area, ensuring maximum visibility. By strategically placing products in this high-traffic zone, retailers can boost sales and increase the likelihood of last-minute purchases. It is a place where many companies display their products in counter display boxes, which results in high sales. 

Tips:

• Small, Affordable Items: It should be associated with snacks, accessories or other products that people would not spend a lot of time deciding about.
• Organized and Clutter-Free: Ensure that the area maintained is clean and well-ordered to prevent the overwhelming of the customer.
• Clear Pricing: Make sure that you display the price of all the items in order to enable the shoppers to quickly decide on what to purchase.

End Caps

Aisle items, the top and bottom of shelves, these are major attention areas that can sway consumer decisions. They are normally deployed on occasions such as promotions of special offers, newly introduced products, or products that are associated with certain seasons.

Tips:

• Bold Signage: Post large but readable banners to capture attention on the products on sale and any other offers.
• Strategic Product Placement: Group high frequency or other items that may frequently be purchased together to ensure they are bought together as well.
• Regular Rotation: For the end cap displays, it is recommended that stores frequently change the products that they display in order to make the stores appear more interesting and dynamic.

Eye-Level Shelving

We are more likely to identify and buy products that are displayed on eye level. This zone is often known as the ‘buy level’ as it is the first area customers tend to focus on first.

Tips:

• Best Sellers: Position the foods that are bought most often or those with the highest gross profit margin in noticeable locations.
• Clear Labels: Make sure that product information and prices are not too small to be easily read.
• Appealing Arrangement: Arrange products properly in sections where items that are expected to be sold in one section are placed close to each other.

Feature Tables

Feature tables are also called display tables and they are very versatile and can be placed at any location in the store to support key merchandise. These tables are perfect for establishing a thematic arrangement of products, for presenting new lines of products, or for presenting the latest promotions and discounts.

Tips:

• Thematic Displays: Design your displays to tell a story or adopt a theme that will help the customer make some decisions regarding what to buy.
• Interactive Elements: Use samples, testers, or activities to give the customer direct physical contact with the products.
• Seasonal Changes: Modify the products and themes in relation to particular seasons, fashions, or vacations to make the display more appealing to the customers.

General Display Tips

• Lighting: Adequate and proper lighting would go a long way in improving the visibility of displays. Always utilize spotlights or LED strips to illuminate major segments.
• Cleanliness: Therefore ensure all the identified display areas are clean and well-maintained at all times. Clean and well-arranged shelves give a positive image to the brand you are making.
• Customer Flow: It is important to look at the movement patterns of customers when placing displays. Minimally obstruct main corridors and guarantee that there is adequate space for the customer to walk through easily.

Conclusion

The aesthetic presentation of the products in retail stores plays a crucial role in the behavior of the customers and their propensity to purchase the products. Some of the popular locations for placing products in a store include; the entrance of the store, near the cash register, end caps, eye-level shelves, and feature tables. Updating and replacing these displays often will help to ensure that your store looks new and inviting, which will lead to increased traffic and increased sales.