Key Tips for Online Advertising

Advertising has moved on from the days of TV adverts and newspaper ads. Nowadays, the online advertising market can provide you with the tools you need to reach audiences and potential consumers all over the globe. Want to know how to maximise this potential? Then please, read on………….

Choose the Right Platforms

• Google Ads – Here, you will be better equipped to target people that are looking for certain services or products. Ideal for things such as display ads, shopping ads, search ads, and video ads (YouTube). Check out King Kong for some expert advice in this area.
• Social Media Ads – You can use a host of social media for ads, and can focus on a specific demographic, create great visual content to entice potential consumers, engage with professionals, or create video ads to upload and spread your business’s name worldwide.

Know Your Audience

• Customer Personas – Here, you can create detailed buyer personas, in order to guide your messaging and targeting where you would like it to go. A specific age group, a certain part of the world, or people with similar interests can all be harnessed and targeted this way.
• Demographics and Psychographics – Some big words, I know, but pretty simple and straight forward really. By understanding who your potential customers are, you are put at a huge advantage against the competition. Things such as gender, age, interests, location, and online behaviour enable you to paint a clearer picture of their wants and needs.

Craft Compelling Ad Creatives

• Behavioural Targeting – Browsing history and purchase intent of potential consumers can give you a heads up on how to make content and make whatever it is you have, more appealing.
• Geotargeting – Another fancy word, but it just means focusing on a specific area in order to reach a local, regional, or national audience.
• Demographic Targeting – Filter and narrow down your audience by specifically searching for people based on things, such as their income, education, age, gender, or other demographic factors. More information is vital here, and can help you target what you feel are the right demographics.

Information, information, information. It is key to have good information that is correct and allows you to work in a space to maximise your business’s potential. How you use the information may be the difference between success, and failure. Follow these steps, and there is a good chance you can effectively reach a broader audience.